Casetify & Tuv

About Casetify

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Casetify designs and produces cultre-centric-customized phone cases and electronic accessories. is the fastest growing global tech accessories brand, reaching 1 in 7 millenials

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The Challenge

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Casetify approached Lead Castle with the following three key challenges:

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• Brand awareness amongst the younger Gen Z market segment was below the level that Casetify had established for themselves in the millennial target segment.

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• A reduced brand awareness in younger audience groups meant that growth had not reached its full potential.

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• Current influencer integration campaigns had not yet expanded to Gen Z audience segment creators

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The Fix

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After an initial consultation and integration campaign discussions, Lead Castle decided that partnering with YouTube creator Tuv would allow for broader reach amongst their target demographics:

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• With access to Gen Z audience situated within the United States, Tuv proved to be a perfect fit for Casetify's goals

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• Through a targeted 90 second integration, Tuv was able to create awareness of the Casetify brand to over 900,000 invested viewers

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• This push of brand awareness was able to be leveraged by Casetify to initiate remarketing efforts to visitors of their landing pages, generating increased sales

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Through the above strategy, Lead Castle was able to manage a creator integration that results in over 900,000 new brand impressions for the brand. This meant that Casetify could increase ROI from middle and bottom of funnel marketing activities for this demographic.

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Biggest Takeaways

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There is a lot we can learn from Casetify, but 3 of the biggest takeaways we can take from working with them include:

• Ensuring that you have a target audience in mind when starting any campaign activity, vastly increases success rates

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• Partnering with the right creator who aligns with your goals is the key to campaign success

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• Take the time required to ensure all parts of your campaign are ready before integrating

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